Click on the links below to Download PDF versions of these resources.

ProCreate Presentations

Thinkcamp presentation materials from the ProCreate event on October 30, 2012 that have been approved for release, have finally been made available to us.  These are now been posted, and can be viewed here.

Please note that we are only able to post presentations that have been approved for release by the speaker.

Media Digest 2012

The CMDC Media Digest is the definitive publication which covers details on the broad spectrum of Canadian media for use by marketers, advertising and media agencies and our media suppliers.

The Media Digest has been issued annually for over 30 years, and is compiled by dozens of senior media professionals from our CMDC membership. It is through these collective efforts, along with our association with Marketing as the Media Digest publisher, that we are able to provide the industry with this valuable and unique reference tool.

MEDIA AUDITING: A Guidebook On Best Practices For The Canadian Market

Written by media management consultant David Chung in consultation with four industry groups: the Association of Canadian Advertisers (ACA), Canadian Media Directors’ Council (CMDC), Institute of Communication Agencies (ICA) and Association of Quebec Advertising Agencies (AAPQ).

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